Notes from the Translation Gap
Observations about what gets lost between what organizations mean and what people understand.
Who Is Your Brand When No One Is Watching?
Most Organizations Get Stuck on One Part of the Ladder of Abstraction
Organizations often rely on language that is accurate but too abstract for people to use. A lesson from my dad’s cancer diagnosis helped me see why expertise must move between meaning and the concrete details that give it shape.
Something Valuable Is Getting Lost
Organizations can be doing valuable work and still make that value difficult to see. What I noticed while studying financial advisor websites revealed a larger gap between what organizations mean, what people understand, and who they ultimately trust, choose, and recommend.